Digital Marketing
The Bayleys Taupo difference.
The way people search for property has evolved. A multi-channel approach across both print and digital is critical to cast the net as wide as possible.
Bayleys Taupo is the only real estate office in the region with a dedicated in-house marketing team. We can offer a level of service and expertise that can’t be matched and have a suite of products and options available to you that will set your property apart from the competition.
Video Packages
If a picture paints a thousand words, what does a video do?
The use of video marketing in real estate has grown exponentially. So much so, that buyers have now come to expect this as normal with every listing. It is no longer a ‘nice -to-have’, it should be standard. Video can be particularly helpful for out of town or international buyers, who can’t see the property in person.
90% of buyers researching a property rated a listing video 3 stars or higher.
(out of 5) in terms of usefulness when it comes to evaluating a property.
* Source - Bayleys Taupo Buyer Research Survey 2020
Property highlights video
A video that uses the photos and script to showcase the property’s best features.
All new listings get one of these produced free of charge and will be included in our digital display screens across both Roberts and Ruapehu Street.
These are also used as a tool for social sharing and advertising.
Property video walkthrough
($500 + GST)
A video designed to give the viewer a feel for what it is like to walk through your property.
Includes:
Drone video footage if required
A separate version of the video optimised for use on Instagram
Displayed across our digital display screens
Will be used with all social media advertising to increase engagement
Bespoke video showcase
($750 - $2,000)
A completely tailored solution for the properties that require something special.
The end product is a custom video that showcases the property in the best light possible. The cost is confirmed once video scoping has been completed.
This can include:
Story narrative
Custom animations, transitions and effects
Custom audio sound effects to create realistic ambience
Timelapse sequences
Twilight/sunrise sequences
Real Estate Websites
Social Media Advertising
Targeted advertising across Facebook and Instagram based on demographics, location, and interests etc that match your target buyers. For greatest engagement, it is recommended that a video advertisement is used as opposed to a static image advert.
Duration of the social campaign is tailored to your property based on the timeline of the marketing campaign and the target audience. (This could vary from 2 – 6 weeks).
76% of Taupo buyers have responded to property advertising on social media.
(*Liked, commented, or shared. Bayleys Taupo Buyer Research Survey 2020)
The great thing about social media advertising is it is extremely cost effective.
Based on our average results for the last six months (March - August 2020):
Spend: $150
Reach: 15,500 people
Click-Through To View Property Details: 815
The amount that you should spend will depend on the property and your target market, but as a guide we would generally recommend one of the following thresholds as a starting point: $100, $200, or $350.
The Pre-Release Window
What is the Pre-Release Window?
This is a unique marketing tool exclusive to Bayleys Taupo. Before properties are officially launched to the public, they are distributed to the databases of highly motivated buyers that have signed up sepcifically for this service.
With the largest sales team in our local region (23 sales people) all sending this communication out to their hot buyers, this is an extremely effective tool to kick start your overall marketing campaign.
This is a hugely popular service for our buyers, as they have an exclusive opportunity to act quickly and get ahead of the competition before the property is launched to the public.
Each week the Pre-Release Window communication is sent out, our website receives a considerable spike in traffic numbers as buyers view these properties and enquiry flows in.
Digital Display Screens
Bringing your property to life.
With our office in such a prominent location in Taupo, we experience an extremely high volume of foot traffic outside our office at all hours during the week and throughout the weekend.
We have large digital screens on all corners of our building which stop people in their tracks to peruse our listings.
Your property will be brought to life on these large display screens.